When Are You Done Editing? A 5-Point Blueprint for (Recovering) Perfectionists

Published October 14, 2020 by Stefanie Flaxman

When Are You Done Editing? A 5-Point Blueprint for (Recovering) Perfectionists

“How do you know when you’re done editing?” is one of the most common questions I get asked from conscientious…

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How to Evaluate the SEO Value of a Piece of Content via @MaddyOsman

Published October 14, 2020 by Maddy Osman

How to Evaluate the SEO Value of a Piece of Content via @MaddyOsman

Is your content good enough to rank on the SERPs? Here’s how to assess if your content is high-quality and has real SEO value.

The post How to Evaluate the SEO Value of a Piece of Content via @MaddyOsman appeared first on Search Engine Journal.

The 7 Best Leadpages Alternatives in 2020

Published October 15, 2020 by agirard@hubspot.com (Alex Girard)

The 7 Best Leadpages Alternatives in 2020

It doesn’t matter how awesome your e-book is if no one can download it.

Link Building & Anchor Text: 3 Things You Need to Know via @jamarketer

Published October 16, 2020 by Jeremy Moser

Link Building & Anchor Text: 3 Things You Need to Know via @jamarketer

Link building anchor text is tricky. Here are a few key things to know to optimize your anchors and avoid search engine penalties.

The post Link Building & Anchor Text: 3 Things You Need to Know via @jamarketer appeared first on Search Engine Journal.

Marketing Attribution Advice From the Marketo Champion of the Year

Published October 16, 2020 by gadimova

Marketing Attribution Advice From the Marketo Champion of the Year

Multi-touch marketing attribution is an essential practice for any good marketing professional. It provides a complete picture of the customer journey, in addition to clarifying where the marketing spend is going and proving ROI for different channels and programs. But I found myself wanting to know more about the personal experience of managing marketing attribution […]

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Five Steps to Generating & Converting More Leads in 2021 and Beyond

Published October 19, 2020 by Ann Smarty

Five Steps to Generating & Converting More Leads in 2021 and Beyond

Digital marketers tend to focus on acquiring traffic to a website. This is where marketing budgets are usually spent. Yet, making the most of that traffic you acquire is a much smarter (and a more effective) marketing strategy. First of all, it doesn’t require huge on-going budgets (unlike building traffic). In most cases, on-site tactics […]

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