Physical assets of your business might include stock, equipment, and buildings. If you have any sort of presence online you’ll also have digital assets – your website, social media profiles, and most importantly your content. Content is a valuable digital asset for several reasons. High-quality content can help to build your brand and reputation, increase
Too often, content creators are left in the dark about their content’s performance – the very numbers that are monitored to determine how well it’s working. Here are three tools to help you change that. Continue reading ?
The post How to Create a Performance Dashboard for Your Content Team [Tools] appeared first on Content Marketing Institute.
If you’re like most businesses, it took you a long time—and a lot of hard work to knock out a successful content marketing strategy. Just thinking about revamping it is a challenge. But it’s a must if you want your strategy to succeed. Think about the revenue you’ll miss if you don’t at least evaluate
The post 5 Critical Signs It’s Time to Revamp Your Content Marketing Strategy appeared first on Marketing Insider Group.
Reaching customers with quality content and thought leadership is more important than ever, but so is maintaining a unified voice for your company. The best way to do both is to develop content marketing guidelines. Read the full article at MarketingProfs
Your website may be filled with hundreds of landing pages jam-packed with products, ebooks, blog posts, and videos. While an organized site architecture should enable visitors to navigate through your website easily, sometimes it’s better to keep things even simpler. This is where “microsites” can help. True to their name, a microsite is like a […]
Content marketing ROI doesn’t have to be rocket science. Our new Content Value dashboard captures exactly what your traffic is worth, down to the dollar.
The post Content Value Is Going to Change the Way Marketers Think About SEO & ROI appeared first on Contently.
The way a site and its pages are organized can impact SEO visibility more than you realize. Learn how to address common site structure issues.
The post 10 Ways Website Structure Can Affect SEO via @MaddyOsman appeared first on Search Engine Journal.
We all have those pieces of writing that strike a chord within us each time we read them. You know…
Like every aspect of your overall marketing strategy, your content marketing strategy should have two goals: to reach and convert. Therein, however, lies the challenge. How can you develop content that will reach your target customers, engage them with content they will read, and eventually convert them to buy your products and services? Even more
The post How to Develop a Content Marketing Strategy to Reach and Convert appeared first on Marketing Insider Group.
Does the word “pivot table” make you want to scream? You aren’t alone. But, if you aren’t using pivot tables, you could be missing out on valuable insights about the effectiveness of your SEO, social media, or content marketing campaigns. Data is the most powerful resource on the planet right now — some are even […]
The post The Simple Guide to Using Pivot Tables to Understand Marketing Data appeared first on Neil Patel.